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Car and Driver reports BMW’s all-electric iM3 is targeting the gas M3’s throne, built on the Neue Klasse platform with serious performance intent—not a polite eco side project.
Image via Car and Driver
The 2028 BMW iM3 Is Coming — And It’s About to Pick a Fight With the Old M3
Car and Driver was out with a report on the 2028 BMW iM3 — the all-electric take on BMW’s most famous troublemaker — and the message is pretty clear: this isn’t going to be a quiet, eco-friendly side project. BMW’s planning an M3 that runs on electrons, and it sounds like they’re aiming it straight at the gas M3’s throne, not just parking it politely next to it in the showroom.
From what Car and Driver lays out, the iM3 is expected to land around 2028 and ride on BMW’s next-generation EV foundation, the Neue Klasse architecture. That’s the big deal here: Neue Klasse isn’t just “another EV platform.” It’s BMW’s reset button — new batteries, new motors, new software, and a whole new approach to packaging and performance. And if BMW’s serious about keeping the M badge meaningful, that platform has to deliver more than quick 0–60 times; it has to feel like an M car when you’re leaned into an on-ramp or threading it down a two-lane back road.
The report also points to the possibility of a multi-motor setup and some form of advanced torque management — the kind of tech that lets an EV rotate and hook up like it’s got a brain in each wheel. There’s been chatter in BMW’s own comments over the past year or two about giving future M EVs a more “driver-focused” character instead of the typical EV experience where you just mat it and hang on. Car and Driver’s framing is basically: expect serious power, expect serious grip, and expect BMW to try hard to make this thing more than a fast appliance.
Read the full story at Car and Driver.
✍ My Take: Here’s what matters if you’re the kind of guy who appreciates a proper machine: the iM3 isn’t coming to replace your memories. It’s coming to replace your options. BMW’s betting that by 2028 a lot more buyers will be forced—by regulations, incentives disappearing, fuel economics, or simple market momentum—into looking at EVs whether they asked for it or not. An iM3 is BMW making sure that when that day comes, the guy who would’ve bought an M3 still has a BMW to lust after instead of defecting to Porsche, Tesla, or whatever’s winning the spec-sheet wars that year. Now the hard truth: power is the easy part. Every EV is fast now. What separates “cool” from “soulless” is how it behaves when you’re not showing off. Steering feel. Brake feel. Weight management. Thermal management when you’re driving it hard for more than seven minutes. And yeah — the emotional side. Sound doesn’t need to be fake, but the car can’t feel like a video game controller either. If BMW nails that, the iM3 could be the first electric sport sedan that genuinely earns respect from the guys who’ve owned the real stuff. If they don’t, it’ll be another expensive, quick, forgettable status symbol. What happens next is you’re going to see the usual drip-feed: spy shots, concept hints, big claims about horsepower, and a lot of marketing talk about “M DNA.” Ignore the hype and watch for the tells: battery capacity, cooling strategy, curb weight, repeatable performance, and whether BMW has the guts to give it a chassis tuned for drivers instead of a suspension calibrated for impressing people on test drives. If you’re a buyer, this also affects your wallet: used gas M3 values may get weird as the market splits into guys who want “the last of the real ones” and guys who just want the fastest thing with a warranty. Either way, the M3 name is about to enter a new era — and BMW doesn’t get to screw this up without consequences.
Read the full story at Car and Driver →
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